Tossing Yee Sang with family and friends is one of the Chinese New Year traditions. The Chinese believes that the higher you toss, the more prosperous you will be. This Chinese New Year season Sushi King has its Prosperous Yee Sang Special available from the 10 th January until the 10 th February. Ingredients used to make the Prosperous Yee Sang are fresh salmon, fresh scallop, fresh vegetables and the crispy tenpura fritters. The big Prosperous Yee Sang Special platter can serve 4 – 6 persons and is priced at RM 38. The smaller single platter Prosperous Yee Sang is also available and it can be picked up on the revolving conveyor belt.
On the 21st January, 2009 Sushi King was officially opened in Kota Kinabalu. Tan Sri Dato’ Seri Fumihiko Konishi, Chairman & CEO of Texchem group of companies, and Y.B. Datuk Masidi Manjun, minister of tourism, culture and environment of Sabah, are the guests of honour for this special opening ceremony. The opening ceremony started with a few local tradition dances, followed by speeches, and press conference. After the ribbon cutting ceremony at Sushi King Restaurant, all the guests were invited for some great Sushi King food.
Sushi King to date has three outlets at Kota Kinabalu, the first one to open in Kota Kinabalu is at 1Borneo Hypermall, while the second one is at City Mall, and the latest is at Warisan Square. Sushi King promises that more new outlets will be opened in Kota Kinabalu and around Sabah in the not too distance future. Not known to many Sabahans is that Sushi King was the first to introduce the revolving sushi quick service restaurant concept to Malaysians in 1994. This uniqueness of picking up sushi at your own choice from the revolving conveyor belt has attracted a wide variety of customers, even those who are not familiar with Japanese food.
KK Lites also enjoy fair pricing in Sushi King. Most companies from west Malaysia will charge 10 to15 % higher than the prices in Peninsular Malaysia, but Sushi King believes since Sabah and Sarawak and Malaya are all one country, the price in the whole of Malaysia should be the same. Sushi King holds the Largest sushi chain in Malaysia in the Malaysia Book of Records. Currently Sushi King has 54 restaurants nationwide. With a tagline like “Healthy Good Taste”, Sushi King emphasizes on providing healthy food to its customers, and Sushi King also offers a pleasant and comfortable atmosphere with hygiene and food safety as its number one priority.
Mr. Susumu Sakamaki is the Chief Executive Chef at Sushi King restaurant, and he is the person responsible for all the Sushi King products development at Sushi King.
For those who can’t get enough of sushi at Sushi King, they can join a customer relationship programme which is the Sushi King Card Membership Programme. The membership fee is RM 20 a year, and customers get 10% discount on all meals. Besides that customers also get Sushi King Bits and Bites Newsletter 3 times a year.